Privacy Policy

1. Names and contact details of the controller and the company data protection officer


These data protection notices apply to data processing by:




mybreed UG (limited liability)

Managing Director: Mr. Martin Müller

Scharnhorststraße 7

10115 Berlin





A company data protection officer has not been appointed. There is currently no legal obligation to do so.


2. Collection and storage of personal data and the nature and purpose of their use


a) When visiting our website

By visiting our webshop under, information from your browser is automatically sent to the server of our webshop without your intervention. This information is temporarily stored in a so-called log file and deleted automatically, at the latest after 6 months. This information is not personal to you. We do not merge this data with other data sources. These are the browser types used and the version, the operating system used, the URL of the previously visited website (referrer URL), the host name of the accessing computer (shortened IP address), the time of the server request, the access status, and, if applicable, the access status. the name of your Access provider.

The above data will be processed by us for the following purposes:


– Ensuring a smooth connection of the website,

– Ensuring comfortable use of our website,

– Evaluation of system security and stability as well as

– for other administrative purposes.


The legal basis for data processing is Art. 6 sec. 1 p. 1 lit. f GDPR. Our legitimate interest follows from the purposes listed above for data collection. In no case will we use this collected data for the purpose of drawing conclusions about you.


In addition, personal data from you only collect and use to the extent necessary for the provision of our content and services, e.B. when you register on our website or log into an existing customer account.


The following legal bases may be used to process your personal data in such cases:


– Article 6 (1) lit. a GDPR serves as a legal basis for processing operations in which we obtain your consent for a specific processing purpose.

– Art. 6 sec. 1 lit.b GDPR, insofar as the processing of personal data is necessary for the performance of a contract, e.B. when you purchase a product. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, such as inquiries about our products or services.

– Article 6 (1) of the .c GDPR, insofar as we are subject to a legal obligation that requires the processing of personal data, such as the fulfilment of tax obligations.

– Article 6 (1) lit. d GDPR in the event that vital interests of you or another natural person require the processing of personal data.

– Article 6 (1) lit. f GDPR applies on the basis of our legitimate interests, e.B. in the case of the use of service providers in the context of order processing, such as shipping service providers or in the conduct of statistical surveys and analyses, as well as in the logging of notification procedures. Our interest is focused on the use of a user-friendly, appealing and secure presentation as well as optimizing our web offering, which serves both our business interests and meets your expectations.


b) When contacting by e-mail or telephone

If you have any questions about our offer, we offer you the opportunity to contact us by e-mail or telephone.

When contacting by e-mail, the sender’s e-mail address is automatically transmitted.

When contacting by phone, depending on your personal settings, the phone number of the terminal owner of the outgoing call is regularly transmitted.

The processing of this personal data is necessary so that we know who the request originated from and in order to be able to answer it. This also includes the necessary legitimate interest in the processing of the data. Further information may be provided voluntarily. It is up to you to decide whether to provide further information.

The necessary and necessary data processing for the purpose of carrying out a contractual relationship or arising is carried out on the basis of the statutory authorization under Art. 6 sec. 1 sentence 1 lit.b GDPR. For further processing purposes, your voluntary consent is usually required in accordance with Art. 6 sec. 1 sentence 1 lit. a GDPR.

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. For the personal data sent by e-mail, this is the case when the respective conversation with you is over. The conversation ends when it can be inferred from the circumstances that the facts in question have been finally clarified.


c) When contacting via contact form

If you have any questions, we also offer you the opportunity to contact us via a form provided on the website. A valid e-mail address and your name is required so that we know who the request originated from and in order to be able to answer it. Further information may be provided voluntarily. It is up to you to decide whether to provide further information.

The necessary and necessary data processing for the purpose of carrying out a contractual relationship or arising is carried out on the basis of the statutory authorization under Art. 6 sec. 1 sentence 1 lit.b GDPR. For further processing purposes, your voluntary consent is usually required in accordance with Art. 6 sec. 1 sentence 1 lit. a GDPR.


3. Disclosure of data


Your personal data will not be transferred to third parties for purposes other than the ones listed below. We will only share your personal information with third parties if:


– you have given your express consent to this in accordance with Art. 6 sec. 1 lit. a GDPR,

– disclosure under Article 6(1) p. 1 lit. f GDPR is necessary to safeguard our legitimate interests, unless your interests, fundamental rights or fundamental freedoms, which require the protection of personal data, predominate,

– in the event that there is a legal obligation to pass on under Article 6 (1) s. 1 lit.c GDPR, and

– this is permitted by law and required by Art. 6 sec. 1 p. 1 lit.b GDPR is required for the settlement of contractual relationships with you.


4. E-mail advertising with registration for the newsletter


With the following instructions we clarify the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter „Newsletter“) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. For the rest, our newsletters contain information about our products, offers, promotions and our company.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. You will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation time, as well as the IP address. The changes to your data stored by the shipping service provider will also be logged.

Shipping service provider: The newsletters are sent via „MailChimp“, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: Mailchimp Privacy Policy. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and provides a guarantee to comply with the European level of data protection. Furthermore, according to its own information, the shipping service provider may use this data in pseudonymous form, i.e. without being assigned to a user, for the optimization or improvement of its own services, e.B. for technical optimization of the shipping and presentation of the newsletters or for statistical purposes, in order to determine from which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write them themselves or to pass them on to third parties.

Registration details: To register for the newsletter, it is sufficient to provide your e-mail address.

Statistical survey and analysis – The newsletters contain a so-called „web beacon“, i.e. a pixel-sized file, which is retrieved from the server of the shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are collected first. This information is used to improve the technical requirements of the Services on the basis of the technical data or the target groups and their reading behaviour on the basis of the polling locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The use of the shipping service provider, the carrying out of the statistical surveys and analyses as well as the logging of the registration procedure, are carried out on the basis of our legitimate interests in accordance with Art. 6 sec. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of our users.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revokeyourd your consents. At the same time, your consents to its dispatch by the shipping service provider and the statistical analyses expire at the same time. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter. If the users have only subscribed to the newsletter and have cancelled this registration, their personal data will be deleted.


5. Use of data in payment processing


If you choose a payment method offered through the payment service provider „PAYONE GmbH“, Payment is processed via PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt am Main, Germany, to which we will pass on your information provided during the ordering process, together with the information about your order (name, address, account number, bank code, possible credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 sec. 1 sentence 1 lit.b GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with Payone GmbH and only to the extent that it is necessary for this purpose. Further information on the data protection of „Payone“ can be found at the following Internet address:


6. Cookies


We use cookies on our website. Cookies are small text files that are transmitted to your browser together with the data actually requested from the Internet and which make it possible to store specific information related to the device on your access device.


The use of cookies serves to make the use of our offer more pleasant for you.


Functional cookies

Functional cookies are small text files that are placed in your browsing history and are reconstructed by which settings already made on your next visit and other changes that you have made.


These functional cookies ensure that our website functions properly. These cookies are stored for a maximum of 2 years, after which they are automatically deleted. The use of functional cookies enables the following functions:

– the storage of products that you have placed in the shopping cart or placed on the wish list,

– saving the entries you have made during check-out or during an order so that you do not have to re-enter this data,

– saving preferences such as language, location, number of search results, etc.,

– capturing your browser settings to display our website optimally on your screen,

– the detection of misuse of our websites and services, e.B. by registering several consecutive and failed login attempts,

– the smooth loading of the website so that the website remains accessible or

– saving your login details so that you don’t have to re-enter them every time.


You have the option to block the setting of these cookies and delete cookies that have already been set. For more information, see the help function of your Internet browser. However, we must inform you that certain functionalities on our website are no longer available or only to a limited extent if you do not allow these functional cookies.


Analysis services for statistical purposes


In order to determine which content from our website is most interesting to you, we continuously measure the number of visitors and the most viewed content. We use the data collected for statistical purposes, in particular:

– to record the number of visitors to our websites,

– to record the respective visit time of our website visitors,

– to record the order of visits of different websites,

– to assess which parts of our website need to be adapted, or

– for website optimization.


The data processed by cookies are required for the aforementioned purposes in order to safeguard our legitimate interests as well as the third parties in accordance with Art. 6 sec. 1 lit. f GDPR.


In particular, the analysis tool Google (Universal) Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, is used.



Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. For more information, see the help function of your Internet browser. The complete disabling of cookies may prevent you from using all the features of our website.


7. Google Web Fonts


We have integrated the „Google Fonts“ service for the presentation of fonts. This service is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). For the integration, a processing of your IP address is technically necessary so that the content can be sent to your browser. Your IP address will therefore be transmitted to Google. These data processings are carried out in order to safeguard our legitimate interest in the optimization and economic operation of our website and are based on the legal basis of Art. 6 sec. 1 p. 1 lit. f GDPR. Google is certified under the Privacy Shield Agreement and thus offers an adequate level of data protection in accordance with Article 45 GDPR



8. Analysis/tracking tools


The analysis and tracking tool listed below and used by us is used on the basis of Art. 6 sec. 1 lit. f GDPR. With the tracking measures to be used, we pursue the purpose of ensuring that our website is designed according to your needs and continuously optimised. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for you for the purpose of optimising our offer. Those interests must be regarded as justified within the meaning of the abovementioned provision.


Google Analytics:

For the purpose of customizing our pages and continuously optimizing our pages, we use Google Analytics, a web analytics service of Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter „Google“). In this context, pseudonymized user profiles are created and cookies are used (see point 4). The information generated by the cookie about your use of this website such as


– browser type/version,

– operating system used,

– Referrer URL (the previously visited page),

– host name of the accessing computer (IP address),

– time of the server request,


transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet usage for the purposes of market research and the design of these websites according to their needs. This information may also be transferred to third parties if required to do so by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that mapping is not possible (IP masking).


You can prevent the installation of cookies by setting the browser software accordingly; However, we would like to point out that in this case not all functions of this website can be used to the full extent.


You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (


As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link: Disable collection by Google Analytics An opt-out cookie is set, which prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.


For more information about privacy related to Google Analytics, see Google Analytics Help



9. Rights of the persons concerned


You have the right to:

– to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information on the processing purposes, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned retention period, the existence of a right to rectification, deletion, restriction of processing or opposition, the existence of a right of appeal, the origin of your data, if not collected from us, and the existence of automated decision-making, including profiling and, where applicable, meaningful information on its details;

– in accordance with Article 16 GDPR, immediately request the correction of inaccurate or complete your personal data stored by us;

– require the deletion of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;

– to request, in accordance with Article 18 GDPR, to restrict the processing of your personal data in so far as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you require it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Article 21 GDPR;

– in accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;

– in accordance with Art. 7 sec. 3 GDPR, revoke your once-granted consent to us at any time. As a result, we may no longer continue the processing of data based on this consent for the future and

– to complain to a supervisory authority in accordance with Article 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or our registered office.


10. Right of objection


Insofar as your personal data are processed on the basis of legitimate interests in accordance with Art. 6 sec. 1 s. 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 GDPR, insofar as there are reasons for doing so, which arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we implement without specifying a specific situation. If you wish to exercise your right of withdrawal or objection, an e-mail to is sufficient.


11. Data security


On our website, we use the Transport Layer Security method, widely known as secure sockets layer (SSL), as a hybrid encryption protocol for secure data transmission over the Internet, in conjunction with the highest level of security supported by your browser. Typically, this is 256-bit encryption. If your browser does not support 256 bit encryption, we will use 128 Bit v3 technology instead. You can tell whether a single (sub)page of our website is transmitted encrypted by the closed display of the key or lock symbol in the status bar of your browser. In addition, we use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties.